Consulting.
Sustainability Through Audience
Unlocking Your Organisation’s Money Story to Maximise Revenue
In the creative industries, financial sustainability isn't just about strategy — it's about culture.
You may have a solid business plan, but if your organisational culture isn’t aligned with your financial goals, even the best strategies can fall flat. That’s why it’s time to go deeper — into the heart of how your team thinks, talks, and makes decisions about money.
What’s Your Money Story?
Every organisation has a "money story" — a set of unspoken beliefs, habits, and assumptions that shape how financial decisions are made. When that story is unclear, or misaligned with your goals, revenue opportunities can slip through the cracks.
Through tailored coaching and consultancy, I help creative organisations uncover and reframe their financial narratives. Together, we build a shared language around money — one that supports informed, confident decisions, stronger audience engagement, and smarter revenue strategies.
What You’ll Gain
A clear understanding of your organisation’s financial culture
Practical tools for optimising ticket pricing and sales
Data-driven insights to drive marketing and audience development
Coaching to boost financial literacy across your team
Custom strategies to align revenue with your creative mission
Whether you're a solo leader, a small team, or a complex organisation, I’ll design a bespoke mentoring program that meets you where you are — and takes you where you want to go.
Let’s Build Financial Confidence — From the Inside Out
With over 20 years in arts ticketing and financial education, I bring a grounded, collaborative approach to financial coaching. I work alongside creative professionals and organisations to:
Unpack the stories and systems that shape financial decisions
Align financial strategy with your values and vision
Strengthen team-wide financial skills and resilience
Identify new pathways for revenue and sustainability
This work might include:
Building pricing models that reflect your artistic value
Understanding and leveraging audience and sales data
Making sense of financial reports (finally!)
Exploring the financial impact of marketing and fundraising
Navigating the digital shift in ticketing and audience engagement
